More than Gold — Nordgold Launches New Brand Concept
Nordgold, an established pure-play gold producer focussed on emerging markets and a wholly-owned subsidiary of OAO Severstal, announces results for the three months ended 31 March 2011 (“Q1 2011”). Nord Gold N.V. (“Nordgold”) reports 2011 first quarter results.
The Company brand refresh is an important step in Nordgold's development as an international gold producer
As with all gold producing companies, Nordgold invests in the development of production and technologies in order to give our shareholders a good return on their investments through achieving greater efficiency and production growth. However, we measure our performance not only by the amount of gold mined and value returned to our shareholders, but also by the contribution we make to the communities in which we operate. This includes the provision of suitable working conditions, ensuring the well-being of our employees, environmental conservation, working to improve quality of life in the communities we interact with, and many other benefits. That is why Nordgold is much more than just gold. ALEXEY SHCHEDRINDIRECTOR OF CORPORATE COMMUNICATIONS AND INVESTOR RELATIONS
The new theme was discussed over a few months with employees and third-party experts taking into account key target features of the Nordgold brand and experience of other international enterprises. Creative Network Agency assisted in the development of the new brand concept design.
The new concept includes a branding system for the whole company and its business units, and the new corporate style for all Nordgold businesses.
Nordgold will use its new slogan, More than Gold, on corporate souvenirs, personal protective equipment, signage, documents, advertising and other branded products.